The influence of corporate image on brand positioning in the Canton of Quinindé.

Abstract

This study was conducted to determine the importance of corporate image for agricultural products and the significance of brand logo influence. The following gathered information was obtained from companies with original business images. They were selected for image analysis to illustrate the significance of their businesses with a higher rating. We focused on a specific group of people who purchase agricultural and livestock products in the Canton of Quinindé. The mixed methodology used includes opinion surveys conducted online. This survey was randomly adminis-tered to residents from various parishes of the Canton of Quinindé. As Quinindé's economy is primarily based on agriculture and livestock, it is recognized that precautions must be taken in any economic system. Agricultural enterprises set costs to determine selling prices, formulate budgets, and design production changes. These studies demonstrate that corporate image is an essential factor in brand po-sitioning, allowing companies to create a recognizable identity for consumers and differentiate themselves from competitors.